6 Things – Jay's Digital Consulting

6 Things Every Website Needs to Convert Visitors into Sales

Written by Doug Boughton on December 28, 2017

IS YOUR WEBSITE DOING EVERYTHING IT'S SUPPOSED TO? bRING YOUR WEBSITE INTO 2018 WITH THESE 6 ADDITIONS!

The business website landscape is changing rapidly; having a website with basic information just isn't good enough anymore. Your website should be converting visitors into leads and sales on a daily basis.

Your current website could be unintentionally diverting customers from your business.

Is your website...

Outdated?

Distorted on Mobile?

Difficult to Find?

Does your website have the capability to...

Collect Contacts?

Make You Money?

Re-target Visitors?

Depending on how you answered these questions, it may be time to get your free website consult.

1. Chat or messenger option

Your website may have a form that visitors can fill out for you to get in contact with them, but there is no time like the present to inform your customer. People want to talk now if they have a question about your products or services. Embedding a simple live chat box like you see in the bottom right hand corner of this website will help convert visitors into sales.

A similar option is linking a button to Facebook Messenger for your business page. Again, same principle; you may even get a page like and follow out of having this feature so that they continue to see your content.

2. Lead capture

Every website needs to have a opt-in form for visitors to exchange their contact for future value. A customer contact list is every business's gold mine. For example, if you are a restaurant, offer a free dessert or appetizer in exchange for a customer's name, email, birthday, and anniversary. Now, you can send an email out each month, inviting all of the birthdays and anniversaries for that month to come celebrate their special day with you!

3. Sales Page

If it is possible, sell your products or services right on your website. For example, if you are a restaurant, sell gift cards and merchandise right on your website to generate more revenue for your business.

4. re-targeting

When visitors leave your website, what are the chances they will be back? Do you have a re-targeting campaign set up, advertising your products or services to people who have already seen your website and know who you are? It can take several touches until a customer feels comfortable and trusts you enough to buy from you. With the right re-targeting campaign in place, you will see your sales climb.

5. Social Proof

Social proof technology is popping up all over the internet. You may have noticed that little pop-up at the bottom of this page that has been letting you know who else has requested a Free Website Consult. Sometimes all it takes is a little bit of social proof for your website visitors to trust you enough to give you their information. If they see that there are others who have given you their information, they will be more likely to do the same.

6. Metrics

Can you tell how many people are visiting your website and what pages they are spending the most time on? Metrics allow you to track conversions to see what pages of your website are performing best.

If you would like to talk more about how easy and affordable it is to implement these additions to your website, then let's talk! As soon as I receive your request, we will be in touch. If you have any questions, use the chat option in the bottom right corner to start a conversation instantly!

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