Client Case Study
How a Northern Alberta Hotel Finally Got the Online Presence It Deserved
La Crete Inn & Suites needed a website that matched the quality of their property — clean, trustworthy, and built to turn visitors into bookings.
Client
La Crete Inn & Suites
Industry
Hospitality & Lodging
Location
La Crete, Alberta
Services
Web Redesign · Local SEO · Booking UX
La Crete Inn & Suites — Full Website Redesign by Jay's Digital Consulting
The Challenge
A Quality Property with No Digital Presence to Match
La Crete Inn & Suites is the premier lodging option along the Mackenzie Highway — but their old website didn't reflect that. The design was outdated, the mobile experience was broken, and there was no clear way for travellers to view rooms or make contact. Potential guests were landing on the site and leaving. The hotel was losing bookings to competitors simply because their online presence didn't inspire confidence. They needed a site that worked as hard as their staff did.
The Solution
A Clean, Conversion-Focused Redesign Built for Travellers
Jay's Digital Consulting delivered a full website redesign from the ground up — custom-designed to reflect the hotel's welcoming atmosphere and northern Alberta character. The new site features a clean room showcase with clear imagery and amenity details, a prominent booking call-to-action on every page, and full mobile optimization for travellers researching on the road. Local SEO foundations were built in from the start to help the hotel rank in Google searches for lodging in La Crete and along the Mackenzie Highway.
The Deliverables
What Jay's Digital Consulting Built
Custom Website Redesign
A fully custom multi-page website designed from scratch to reflect the hotel's brand, showcase rooms, and guide visitors toward making a reservation or calling directly.
Local SEO Foundation
On-page SEO optimization targeting travellers searching for lodging in La Crete, High Level, and along the Mackenzie Highway — including Google Business Profile alignment.
Mobile-First UX
Every page designed to work flawlessly on smartphones, since most travellers research accommodations while on the road.
Conversion-Focused Design
Clear calls-to-action, phone click-to-call buttons, and a contact form on every page — making it effortless for guests to reach the front desk.
The Outcome
A Website That Works as Hard as the Hotel Does
Professional Online Presence
The hotel now has a website that accurately represents the quality of the property and gives travellers the confidence to book.
Improved Local Visibility
Local SEO foundations helped the property appear more prominently in Google searches for northern Alberta lodging.
More Direct Inquiries
A clear contact path and prominent phone number increased direct calls and reservation enquiries from travellers.
I had an overall great website building experience working with Jay's Digital Consulting!! I felt like my ideas & input were valued, and Jason was very open with great suggestions and he did a lot of research to make sure that the end product would be as good as it could possibly be.
— Andreas Penner, Manager, La Crete Inn & Suites
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