Client Case Study
Taking a Regional Print Publication Into the Digital Era
Big Deal Bulletin had a loyal print readership and strong advertiser relationships — but no digital home. Jay's Digital Consulting built them a web portal that extended their reach far beyond the printed page.
Client
Big Deal Bulletin
Industry
Regional Publishing & Advertising
Location
La Crete, Alberta
Services
Web Portal · Business Directory · Digital Ad Distribution
Big Deal Bulletin — Digital Web Portal by Jay's Digital Consulting
The Challenge
A Thriving Print Publication with No Digital Presence
Big Deal Bulletin had built a loyal community of readers and advertisers across Peace Country. But in a world where more and more people search online before they make a purchase — their reach was limited to whoever had a physical copy in hand. Advertisers had no digital extension for their print ads, readers had no way to browse listings on their phones, and there was no central hub for the bulletin's growing community. The business needed to evolve without losing what made it special — its local, community feel.
The Solution
A Community Web Portal That Brought the Bulletin Online
Jay's Digital Consulting built a full digital web portal for Big Deal Bulletin — extending the publication's reach to anyone with a phone or computer across northern Alberta and beyond. The site includes a searchable business directory that advertisers can be listed in, digital versions of ads for online readers, and a reader-friendly browsing experience that captures the spirit of the original print publication. The portal gives Big Deal Bulletin a new revenue stream and a way to serve their advertisers with measurable digital exposure.
The Deliverables
What Jay's Digital Consulting Built
Community Web Portal
A full multi-page website serving as the digital home for Big Deal Bulletin — reader-friendly, mobile-optimized, and built to reflect the community feel of the original publication.
Searchable Business Directory
A filterable directory of Peace Country businesses and advertisers — giving readers easy access to local businesses and giving advertisers a digital presence beyond the printed page.
Digital Ad Distribution
Online showcasing of advertiser content — extending the reach of print ads to online readers who discover businesses through search and direct site visits.
Reputation & Engagement System
Tools to build reader engagement and showcase advertiser credibility — positioning Big Deal Bulletin as the go-to digital hub for Peace Country commerce.
The Outcome
A Print Publication That Now Reaches the Entire Internet
Digital Audience Reached
Big Deal Bulletin can now be found and browsed by anyone in Peace Country and beyond — not just those with a physical copy in hand.
New Revenue Stream
Digital advertising and directory listings create a new revenue channel alongside the existing print business.
Advertisers Get More
Local businesses get both print and digital exposure — making a Big Deal Bulletin advertising package more valuable than ever.
“
We had a great website building experience with Jason! Great communication, service & an excellent final product! We recommend choosing Jay's Digital Consulting!
— Sam Driedger, Manager, Big Deal Bulletin
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