Client Case Study
Building a First-Ever Website for a Northern Alberta Hunting Outfitter
Hopewell Trophy Outfitters had the reputation, the guides, and the territory — they just needed a digital presence that could bring serious hunters to their door.
Client
Hopewell Trophy Outfitters
Industry
Hunting & Outdoor Tourism
Location
Northern Alberta
Services
Custom Web Design · Brand Setup · GBP Alignment
Hopewell Trophy Outfitters — Custom Website Design by Jay's Digital Consulting
The Challenge
An Established Outfitter with Zero Digital Footprint
Carson Nutting and the team at Hopewell Trophy Outfitters had years of experience guiding hunters through northern Alberta's wilderness. They had happy clients and strong word-of-mouth — but no website, no Google Business Profile, and no way for hunters searching online to find or evaluate them. In a competitive outfitting market where serious hunters research extensively before booking, the absence of a professional web presence was costing them real business. They needed a first website that could establish credibility fast.
The Solution
A Visually Rich, Mobile-Optimized First Website Built to Book Hunters
Jay's Digital Consulting walked Carson through the entire process from scratch — from establishing the brand online to building a visually immersive website that showcases the territory, the species, the guides, and the experience. The site was built mobile-first since most hunters research on their phones, and includes a prominent inquiry form to capture serious booking leads. Google Business Profile was set up and aligned with the website to ensure the outfitter appears in local and regional searches for northern Alberta hunting.
The Deliverables
What Jay's Digital Consulting Built
Custom Outfitter Website
A visually immersive multi-page website showcasing species, territories, guides, packages, and the overall Hopewell experience — designed to excite hunters and drive inquiries.
Brand Foundation
Logo usage, colour palette, and visual identity established and applied consistently across the website — giving Hopewell a professional presence from day one.
Google Business Profile Setup
GBP created, optimized, and aligned with the website so Hopewell appears in Google Maps and local search results for outfitters in northern Alberta.
Booking Inquiry System
A prominent inquiry form capturing hunter name, dates, party size, and target species — delivering qualified leads directly to Carson's inbox.
The Outcome
From Zero Online Presence to a Credible, Bookable Outfitter
First Digital Presence
Hopewell Trophy Outfitters now has a professional website and Google Business Profile — giving serious hunters everything they need to evaluate and contact the outfitter.
Inbound Booking Inquiries
The inquiry form now captures leads from hunters across North America who discover Hopewell through Google search and word-of-mouth referrals.
Established Credibility
A polished website with real photography, clear packages, and guide profiles gives prospective clients the confidence to reach out and book.
“
Jason was great at walking us through the process for our first website. He was very patient while I provided the material and details. We're very happy with the outcome and look forward to doing more business with him in the future.
— Carson Nutting, Owner, Hopewell Trophy Outfitters
Ready to Put Your Outfitting Business on the Map?
Whether you're starting from scratch or need a complete overhaul — we build websites that bring serious clients to serious businesses. Book a free strategy call.